Cap a un nou model de retail. El disseny integral com a articulador

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Rut Martín
Natalia Alonso
Mercè Esteve
El present article està basat en el projecte The Future of Retail, realitzat per un equip d'alumnes del Màster de Retail Design de l'ELISAVA, dirigit per Carmen Malvar, i Ubiquitous Computing Applications Lab, grup d'investigació de la UPF coordinat per Rafael Pous Andrés, i en investigacions independents posteriors de Mercè Esteve, Natalia Alonso i Rut Martín. En ell s'identifiquen tendències i models de canvi del sector retail com a conseqüència de la integració de la tecnologia a les nostres vides i dels canvis de valors de les noves generacions, en els àmbits social, econòmic i medioambiental.

Paraules clau:

Disseny integral, Nous consumidors, Retail, Triple bottom line

Article Details

Com citar
Martín, Rut et al. “Cap a un nou model de retail. El disseny integral com a articulador”. Temes de Disseny, no. 30, pp. 86-93, https://raco.cat/index.php/Temes/article/view/286167.
Biografia de l'autor/a

Rut Martín

Rut Martín obtained her degree in Architecture at the Higher School of Architecture (ESARQ) in Barcelona and went on to obtain a Master's in Retail Design at Elisava. She has also trained in marketing and in the application of new technologies to the field of business. As well as private and building projects, she has participated in "The Future of Retail" research project, in collaboration with Universitat Pompeu Fabra. Martín is currently a teacher of the Masters in Design of Commercial Space: Retail Design at Elisava, and at her studio designs and promotes projects based on experiences with her clients and new retail formats.