Fundamentals of the strategic analysis of the information

If the organizations, in the current information society, intend to be competitive, cannot be exposed
to the risk of ignorance. But if they aim for continuity in their progress, they cannot be exposed at
an external, extreme and continued pressure either, because this would burst the organization with
too much information without the filters that sort its significance. The key for the organizations is
not the information, but the flow of selected and treated information that these are capable of
assimilating and that is useful for them to design their strategy.
In front of this righteous requirement, Competitive Intelligence (CI) is defined as the systematic
process of retrieval, treatment, analysis, representation, interpretation, and diffusion of the
information about industry and the competitors, all with the final objective of giving support to the
decision making process. CI represents an organizational function with huge strategic value.