Big Data with Privacy, not against Privacy.

The term Big Data refers to the treatment of large volumes of data using mathematical algorithms in order to establish correlations between them, predict trends and to make decisions. Information and data are transferred by the users of digital tools for specific purposes, e.g.: exchange for communication in social networks, to benefit from promotions and deals in stores, or for a more direct physician-patient relationship while using Health Apps. The user does not know potential subsequent uses of these data: external companies may buy or rent these data for purposes that have not been authorized. User rights such as privacy, confidentiality and autonomy are infringed. Handled responsibly, these data are a useful tool to facilitate day-to-day acts, but mistakenly employed, can become a source of discrimination and coercion of autonomy.