Empleo del Análisis de Redes Sociales para el estudio de la estructura de la relación entre definiciones del concepto estrategia elaboradas entre los años 1962 y 2003

The present work was carried out to determine the structure of relations among the definition of the concept “strategy” that have been elaborated by authors from its origin in the decade of the sixties during the twentieth century. For its execution, thirty-eight definitions were taken as a sample. Each of them was deconstructed to identify the key terms used by the authors. Once it was accomplished, a filiations’s matrix was elaborated using the authors as the observation unit and the definition’s key terms as variables. Then (1) was assigned to the presence of the term in the definition and zero to the absence of it. Finally, the structure of the relations among key terms was obtained through the program Net Draw. The Kappa Cohen test was applied to determine the coefficient of concordance between each pair of authors who dealt with the definition of the concept of Strategy, then a incidence matrix was built assuming that there is 1 if only there is a coefficient of concordance (K>0.40) and there is no relation (0) if the opposi occurs (K<0.40). Finally, the structure of relations among the authors was obtained through Net Draw.