Influence of Positive, Motivational and Time Factors on Water Conservation Behavior

In this study, we tested, through a structural equation model the effects of Psychological Flow on environmentally-protective behaviors, as well as the influence of Gratitude toward water conservation actions, Future orientation, Hedonia and Eudaimonia on a self-reported measure of water conservation behavior. We analysed the responses of a purposive sample of 460 participants from two Mexican cities (221 men and 239 women), aged between 15 - 66 years (M = 34.5 years; SD = 13.40 years). The model showed goodness of fit, explaining 30% variance of water conservation behavior. Being future oriented and experiencing gratitude towards water conservation actions promote the protection of this resource, while Hedonia decreases this conservationist practice.