Young people, feminism and self-representation on Instagram: challenges and recommendations

This article investigates, from a gender perspective, the creation of content on Instagram by young women to contrast how they understand and live feminism and how they self-represent themselves on this social network. Through a virtual ethnography, a content analysis of Instagram posts, and six in-depth interviews, it highlights how the everyday practice of feminism becomes complex with the impact of social media. We propose different challenges and recommendations to work on the creation of content from digital competencies.