De la difusión de tópicos a las estrategias auto-reflexivas : el caso de la representación de las mujeres brasileñas en los medios de comunicación portugueses

In this paper I comment on the representation of alterity at the audiovisual media, emphasizing the representation of the “no-occidental”, of women and of immigration. Departing from this background, I analyze gender and nationality in the representation of Brazilian women at the Portuguese media. I conclude this text pointing to different forms of representation of alterity that try to overcome prejudices, in what is usually called the reflexivity in the Visual Anthropology.