Beyond Viral: Musicking in a Multimedia World (a Kind of Introduction)
Article Sidebar
Main Article Content
In this introduction to issue 9 of JoSSIT, titled “Networked Creativity: Musicking in the Age of Social Media,” guest editor Juan Bermúdez analyses how contemporary musical practices take shape within a digital, interconnected, and multimedia environment. He highlights the role of platforms such as TikTok, YouTube, and Instagram in the creation and circulation of music and dance, as they blur the boundaries between the physical and the digital. Drawing on examples such as “Jerusalema,” “Lonely Cat,” and “Savage Love,” Bermúdez explores how performances move across spaces and platforms, generating fluid networks of participation. He proposes understanding musicking as a daily practice embedded in multimedia experiences where the analogue and the digital intertwine. Alongside this reflection, the introduction also presents the contents of the issue, which explore the dynamics of interconnected creativity from a range of analytical perspectives.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
(c) Juan Bérmudez, 2025
Copyright
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.