Websites and mobile applications: an approach from a user experience point of view

In this paper are presented and described the main characteristics of the different approaches of mobile website and mobile applications design, placing emphasis on the factors that determine a good user experience. Regarding the de-velopment of optimized websites for mobile devices, stand out among from other options the mobile-dedicated sites and, particularly, responsive websites as a preferred option. In terms of mobile applications development, there are three alternatives each with their possible advantages and disadvantages: the developed of native apps in the specific programming language of the device, the development of web applications with web standards and accessible from a traditional web browser, and the hybrid applications, that have some characteristics of native applications, but are deve-loped with web standards.