The Scipio project: augmented reality in the archaeological ensemble of Itálica

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Hipertext.net. número 25, noviembre 2022
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María de los Milagros Expósito Barea
https://orcid.org/0000-0001-7650-5054
Francisco Javier Gómez Pérez
University of Granada
https://orcid.org/0000-0001-7539-1681
José Patricio Pérez Rufí
University of Málaga
http://orcid.org/0000-0002-7084-3279

The proposal of this article is the study of the Scipio Project, an application for mobile phones promoted by the Junta de Andalucía (within its Espacios Junta platform) that allows visitors to the Archaeological Ensemble of Itálica (Seville) to simulate a trip to the past and learn what their places were like. The main objective of this work is to analyze and describe the technological tool and its viability in open spaces. The methodological nature of this work is eminently comparative and descriptive, as it is a new digital tool. The results show that the analyzed software hosts content in virtual and augmented reality, as well as 360º 3D recreations of the Amphitheater, where the interior of the coliseum has been virtually reconstructed, in such a way that the visitor can see what the stands and the arena were like. The tour of the House of the Birds recreates the hall, the peristyle and other rooms. Both are two of the most emblematic spaces of the ancient Roman city of Itálica. This type of technology achieves a better interpretation of the whole, as well as the enrichment of the visitor. In the same way, it constitutes a new way to promote cultural tourism based on living the experience through technology.

Keywords
Augmented Reality, Cultural Heritage, Mobile App, Virtual Reality, Cultural Tourism, Archeology

Article Details

How to Cite
Expósito Barea, María de los Milagros et al. “The Scipio project: augmented reality in the archaeological ensemble of Itálica”. Hipertext.net, 2022, no. 25, pp. 137-49, doi:10.31009/hipertext.net.2022.i25.13.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

(c) María de los Milagros Expósito Barea, Francisco Javier Gómez Pérez, José Patricio Pérez Rufí, 2022


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Author Biographies

María de los Milagros Expósito Barea

María de los Milagros Expósito Barea hold a PhD in Communication from the University of Seville. She is a professor at the Department of Audiovisual Communication and Advertising at the University of Seville where she teaches the subjects of Theory and Structure of Advertising, Audiovisual Cultural Industries and Audiovisual Genres and Formats. She is a member of the Research Group: Image and Visual Culture Research Team in the Field of Audiovisual Communication.

Francisco Javier Gómez Pérez, University of Granada

Francisco Javier Gómez-Pérez hold a PhD and a degree in Audiovisual Communication from the University of Seville. Lecturer in in Audiovisual Communication of the Faculty of Communication and Documentation of the University of Granada. Author of Consolidación industrial del cine andaluz” (2013) and editor of Políticas de impulso a las industrias audiovisuales (2015). He has also collaborated with chapters in collective publications, has published several articles in high-impact scientific journals, has carried out research stays in national and international institutions and has organized and coordinated several congresses and research meetings. He is a researcher in international, national and regional R+D+I project. He is a member of the COMMUNICAV Research Group (SEJ-585) and of various associations of Communication researchers.

José Patricio Pérez Rufí, University of Málaga

José Patricio Pérez-Rufí is Senior Lecturer in Audiovisual Communication Professor of the Department of Audiovisual Communication and Advertising of the Faculty of Communication Sciences of the University of Malaga since 2009. He hold a PhD from the University of Seville, a degree in Audiovisual Communication and a degree in Journalism from the Sevilla University. He teaches at the University of Malaga the subjects of Structure of the Audiovisual Market, Graphic Design and Creative Industries and Economics: Commercialization of the Audiovisual Product. He has published various monographs in publishers such as Síntesis, Chiasmo or T & B, in addition to a large number of articles in academic journals on Communication. Member of the COMMUNICAV Research Team Audiovisual and multimedia creation, production and postproduction processes (SEJ-585).

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