PhD dissertation – Summary. Website quality evaluation: Analysis factors, methods and proposal of a model for developing new instruments

The aim of this research is to characterize website quality as a field of study, examine its evaluation methods and instruments – identifying their approaches and the factors they analyse – and formulate a model for the development of new comprehensive instruments. To do this, through a literature review, the field’s leading authors, their disciplines of origin and the sector of the websites studied were detected. Among the results, the recognition of three main approaches stands: strategic, functional and experiential. Also, that the technique of expert analysis predominates over user studies; and that most organize the characteristics to be evaluated – for example, usability and content – into parameters and indicators. Furthermore, based on the most cited works, two new website quality assessment instruments and a framework to create them are proposed, as part of a multipurpose model that also seeks to advance towards a shared terminological conceptualization.