ICT development in snow tourism: Analysis of the online presence of ski resorts in Spain and Andorra

The aim of this study is to analyse whether the websites of ski resorts in Spain and Andorra facilitate effective communication with their target audiences. To this end, we propose and implement a model for the analysis of ski resort websites based on the content analysis technique, considering the dimensions of Information, Communication, E-commerce and Additional Functions. This model applies to all ski resorts of Spain and Andorra: 31 Alpine, 21 Nordic and 1 Indoor. The results indicate that alpine ski resorts are better prepared than Nordic ski resorts although they still have a long way to go in order to facilitate effective communication and interaction with their target audiences.