Ètica i periodisme esportiu: una proposta d'ítems d'anàlisi per avaluar la qualitat de la cobertura de l'esport als mitjans de comunicació

Taking into account their crucial role as disseminators of information and values in the
democratic societies, the media should deal comprehensively and responsibly with all
areas of the news arena. Despite this, scholars have detected a series of fundamental
ethical drawbacks in sports journalism, such as the disappearance of the boundaries
between information, opinion and advertising; sensationalism; the incitement to
violence; the use of stereotypes, and the low quality and scant variety of sources. This
paper identifies these shortcomings and proposes a set of analysis items for
systematically evaluating the quality of sports coverage, based on the four fundamental
principles of journalistic deontology: truth, justice, freedom and social responsibility. It
concludes with a discussion of this proposals investigative, educational and professional
applications.