Culture and Digital Identities: Liquid Socialization and its Influence on The Construction of The Self

We project ourselves in a sociocultural framework dominated by a constant situation of insecurit and forced flexibility. We need an adaptation to continually changing contexts. The inhabitants who live in that frame, proudly consumers of mass media, receive a multiplicity of messages, ideas and references. These artifacts are part of a social, emotional and personal position in game. The liquid conception of life influences the construction of self, in a digital and analogical way. The way in which identities interact and generates paces of more or less significant relationship is the central theme of this paper, which seeks to delve into some of the socialization mechanisms characteristic of the modern capitalized socio-environment.