Possibilities for futurecasting: designing a digital map of trends
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This article suggests a new approach to developing instruments for futurecasting, presenting the methodology for creating a digital map of trends based on the discipline of design. To achieve this goal, the article proposes a set of processes that lead to establishing the elements, components, and interactions of a trend visualization system. The result of the application of the described set of processes is the creation of an automatic interactive visual map of trends, which helps users to interpret and predict changes in society, and thus becomes a tool offering solutions to complex problems and generating opportunities for innovation. In addition, this paper presents the tangible results of the described methodology, detailing a specific case: the digital map of trends known as Deflexor.
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(c) Alessandro Manetti, Pablo Lara-Navarra, Jordi Sánchez-Navarro, 2022
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Alessandro Manetti, Universitat Oberta de Catalunya
Design Strategist and Educational Manager. A sociologist by trade, he has spent more than 25 years working in the world of creative and cultural industries with a special focus on fashion, design, communication, creativity, trends and contemporary social changes applied to these fields of education and research. In Istituto Europeo di Design between 1995 and 2022, he founded the I+ED Lab: a department that develops innovation for design education projects and leads academic projects to real products and services. Currently, he is PhD candidate at the Universitat Oberta de Catalunya (UOC). In 2014, he was granted the honorary distinction of Cavaliere of the “Ordine della Stella” by the President of the Republic of Italy.
Pablo Lara-Navarra, Universitat Oberta de Catalunya
Associate Professor at the Universitat Oberta de Catalunya (UOC). He holds a PhD from the University Pompeu Fabra. He completed the Master of Information Society and Knowledge for the Universitat Oberta de Catalunya (UOC). He has a diploma in Library and Information Science and a BA in Documentation from the University of Granada. Member of the Grupo de Investigación en Aprendizajes, Medios y Entretenimiento (GAME), recognized as a consolidated research group by the AGAUR (Generalitat de Catalunya) (2017 SGR 293). His management career has been linked to the Director of Innovation; Strategic and Director of Corporative R+D and in Universitat Oberta de Catalunya. In 22@Network Barcelona, he was President of the Innovation Committee of the Association. He is a member of AENOR (Spanish Association for Standardization). He advises and collaborates with institutions such as Emagister, IED, Grupo ICA, ICAlia, Bestiario, Inteknio, UNDP (United Nations Development Programme), among others.
Jordi Sánchez-Navarro, Universitat Oberta de Catalunya
Associate Professor at the Universitat Oberta de Catalunya (UOC), currently serving as the Dean for the Faculty of Information and Communication Sciences, teaching at master’s level and researching in Visual Culture, Cultural History of Film and TV, Animation and Design Culture. Coordinator of the Grupo de Investigación en Aprendizajes, Medios y Entretenimiento (GAME), recognized as a consolidated research group by the AGAUR (Generalitat de Catalunya) (2017 SGR 293). Editor of the book series Filmografías esenciales (Editorial UOC). He was director of the Saló Internacional del Còmic de Barcelona (Barcelona International Comic Fair) and deputy director of the Sitges-International Fantastic Film Festival of Catalonia, where he still collaborates as a programmer in the animation section (Anima’t) and as scientific curator of the section Sitges Cocoon, focused on technology-driven innovation in audiovisual communication. He has been co-leading researcher of the funded projects Cultura lúdica, competencia digital y aprendizajes (LUDOLITERACY) (CSO2014-57302-P, 20152018) and Culturas narrativas: Storytelling digital, acción social y creación de públicos (D-STORIES) (RTI2018-098417-B-I00, 20192021).
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