Razón cartográfica: anatomía de un proyecto académico y pedagógico sostenido por un blog

Razón Cartográfica is a success network to thanks to the communication possibilities of the web. The blog of the project turned out to be the best strategy to give life to an initiative that otherwise would have had very few chances of survival. In a sort of "virtuous circle" between virtuality and reality, the blog of Razón Cartográfica served as a tool for building the network itself that the project promoted. And although Razón Cartográfica has not been established as a formal entity, its communication strategy have allow a diversity e of people, from different places, with different disciplinary formations, knowledge and interest in geography and mapping, to be better connected to each other, all in a dynamic, informal and flexible way. The challenge of the project is to capitalize these advances and to consolidate in sustainable manner.