Communication and C-Suite: Some Strategic Contributions
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In the current complexity of public communication, the debate regarding relationships between organizations and their stakeholders demands special attention, in particular the responsibility of business in social contexts and environmental sustainability. Academic discussion in recent decades has increased the interest in the role of communication in the professional sphere. However, academia has not explicitly addressed its relationship with the key leadership process that is decision-making. To what extent does good management of communication links provide managers with good guidelines for corporate governance? Taking an original approach, this article aims to analyze to what extent communication and the establishment of relationships with stakeholders enrich the difficult task of making decisions in the company. For this purpose, the authors encourage an interdisciplinary discussion that examines the most significant doctrinal concepts: public relations, corporate communications and the stakeholder theory. Finally, the article makes a proposal that clarifies concepts and provides business with some keys for using communication to make a strategic contribution.
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- Elena Gutiérrez-García, Mónica Recalde, Portraying tomorrow’s professionals: Delphi study on strategic communication capabilities in Spain , Anàlisi: quaderns de comunicació i cultura: No. 59 (2018)