El PRnalism en Rusia : la dimensión ética

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Alexandr Koróchensky
The content of mass media in post-soviet Russia is the mixture of journalistic texts with PR-texts presented like a product of journalists. The strong influence of official services of public relations to the Russian press produces the communicative phenomena of the hybridization of journalism and PR (PRnalism). The practices of PRnalism produce conflicts with universal norms of the ethics of journalism, provoking the crisis of the credibility of citizens to the press and to the political system.

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Koróchensky, Alexandr. «El PRnalism en Rusia : la dimensión ética». Anàlisi: quaderns de comunicació i cultura, 2006, núm. 34, p. 315-24, http://raco.cat/index.php/Analisi/article/view/55460.