Las relaciones públicas internas como factor de gestión empresarial

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Antonio Castillo Esparcia
Internal communication has not been properly present among public relations activities. However, it plays an essential role in communication strategies aimed at employees and constitutes a fundamental tool in relations between the organization and publics. This article investigates the strategy and the techniques of internal communication and argues for its inclusion among the functions of public relations.

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Castillo Esparcia, Antonio. “Las relaciones públicas internas como factor de gestión empresarial”. Anàlisi: quaderns de comunicació i cultura, no. 34, pp. 193-08, https://raco.cat/index.php/Analisi/article/view/55452.