Concepto y elementos de las relaciones públicas

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Sara Magallón
Although not excessively abundant in Spain, university research into public relations must assume its commitments and meet the needs of the sector. A theoretical reference framework that explains, on one hand, the object and method of public relations; and on the other, provides a systematic procedure for the identification and definition of the «publics» of an organization, giving rise to a plausible paradigm for interpreting the phenomenon of public relations, which meets the needs of the most thorough research, while at the same time helping with professional practice.

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Magallón, Sara. «Concepto y elementos de las relaciones públicas». Anàlisi: quaderns de comunicació i cultura, 2006, núm. 34, p. 103-9, https://raco.cat/index.php/Analisi/article/view/55446.