Analysis of AI Advertising and Its Impact on the Entrepreneurial Attitude of Social Communicators in Peru

Artificial Intelligence (AI) applications have changed the way things are done. This is especially true in the field of business. The research objective was to analyze the impact of AI application advertising on the entrepreneurial attitude of Peruvian social communicators living in the metropolitan area of Lima. The study used a mixed approach. The questionnaire was sent to 150 graduates in communication sciences. The results showed a statistically significant relationship between the content of the AI applications advertisements disseminated and the entrepreneurial attitude of the communication professionals.